Essay about Coral Divers Resort Case Study - 683 Words

Problem: Coral Divers Resort is a safe and knowledgeable scuba diving resort with a beach front location. Over the past three years revenues have declined and Greywell suffered a $5, 174 in losses in 1994. Coral Divers Resort needs to do something before business gets worse and Jonathan Greywell and his resort go out of business. The first option that Greywell has would be to move Coral Divers Resort to New Providence Island in the Bahamas. The island has a large population, and Nassau the capital has the most developed tourist attractions in the Bahamas. One of the strengths of moving to New Providence would be the large tourist population that gathers there. The island also offers underwater movie sets from popular Bond movies†¦show more content†¦This plan also has weaknesses. A shark dive would cost $100 for a two tank dive when compared to a normal two tank dive that would only cost $25-75. Greywell would also have to purchase a special chain mail suite for the shark feeder at a cost of $10,000. No one on Greywell’s staff was very excited about the shark feeding diving and most of them would have to be replaced. Novice divers would not be able to take advantage of adventure diving because it requires previous experience and a high skill level. The other concern associated with adventure d iving would be the safety risks and skill level of younger divers vacationing with their parents. The market for adventure diving is doing well, but already seems to be saturated with competitors. There would also be a lack of returning customers because adventure diving would most likely be a one time experience for most tourists. The third and final option would be for Greywell to pair with Rascal’s, a travel company and target the rapidly growing family market segment. The current average age of a new diver is 36, and many of them have children. A Rascal’s strategy would give busy parents the option of bringing their children with them on a dive vacation. The Rascal’s option offers many strengths, and promises Coral Divers Resort an increase of 40% for off-season business. Rascal’s is well-established in the industry that would bring a brandShow MoreRelatedCoral Divers Resort Case Study1155 Words   |  5 PagesCORAL DIVERS RESORT Business Description Coral Divers Resort (Coral) is acting since 10 years on the niche industry of a rapidly growing sport scuba diving in the island of New Providence in the Bahamas. The company belongs to Jonathan Greywell familys who found this niche by creating short weekend and midweek diving ventures, a service that intrigued the public, both single and families. Coral Divers Resort has targeted the aficionado diver, and the tyro, both of which want maximum diving pleasureRead MoreTsmp6511 Words   |  27 PagesMarine Park Visitor and Willingness-to-Pay Survey Contents Introduction and Aims Summary Methods 1. Survey Results 1.1. 1.2. 1.3. 1.4. 1.5. 1.6. 1.7. Respondent profile Places visited and activities undertaken Interest in alterative activities Diver experience and dive operators Rating of quality and health of reefs in TSMP Additional comments Willingness-to-pay 2 2 4 5 7 8 10 11 13 15 17 20 21 2. Discussion and conclusions regarding entry and diving fee Annex 1. Letter to tour operatorsRead MoreThe Negative Effects of Tourism3593 Words   |  15 Pagesindustry, tourism has its downside. Negative effects caused by tourism industry can be very costly to the country and its population. 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